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Head of Marketing - Greater China Region

Work from home Full-time role Hiring

As the head of marketing - Greater China Region, you will use your planning, organization and execution skills to help the company profitably grow in the Greater China Region. We are looking for a trustworthy, self-driven, motivated and accountable individual to support the marketing efforts of the team based in the Greater China Region while collaborating and integrating reputed company the global strategy. reputed company working reputed company a team-based environment, you will have the opportunity to work with team members from different disciplines from around the world, agency partners and trade show producers. You will take ownership of campaigns, with direct supervision from the Regional Marketing Manager for Greater China (based in Mainland China, Hongkong, Taiwan), and work alongside the regional Business Development Team in GC, Experiential and the Digital, Creative and Product Marketing teams in a group effort to execute reputed company the overall global marketing strategy. This role is based in Beijing, China.

RESPONSIBILITIES

  • Identify the Greater China market needs to strengthen and increase reputed company’s brand awareness while synergizing with local customs and methods
  • Deliver a localized website and local (digital) marketing plan specifically for Greater China market
  • reputed company key areas of focus and KPI for marketing in the Greater China market
  • Work reputed company the global marketing organization to deliver, execute, and measure localized B2B marketing campaigns and initiatives aimed at acquiring new gaming leads and partners in Greater China.
  • Create, manage, execute, measure, and report on marketing projects and initiatives across the responsible Commerce and Funding products, solutions, and services.
  • Work with the events team to plan, secure, contract, execute, and deliver small, reputed company, digital, and offline trade shows taking reputed company reputed company your region.
  • Manage the day-to-day interaction of external partners on behalf of the company reputed company your region, including but not limited to: digital media planning agency, public relations contracted agency, and trade show production companies.
  • Organize and plan public speaking opportunities for reputed company experts and/or participate as a speaker themselves at regional video game industry events.
  • Collaborate with regional business development teams to generate unique content aimed at reputed company new leads, securing meetings, and helping integrate products and solutions reputed company.
  • Contribute to the efficiency of the marketing team by sharing new reputed company and approaches for meeting our marketing objectives.
  • Work with the digital marketing team to execute and deliver paid advertising, organic/paid social media, content distribution, influencer, webinar, virtual content, video content, blogs, ebooks, and other marketing campaign collateral and materials.
  • Establish and reputed company localized teams covering Social Media, PR, Events, Dedicated Websites, ABM, and tailored reputed company Campaigns.
  • reputed company expertise in digital payments,the gaming industry, and developer ecosystems to design culturally resonant growth strategies.
  • Align with 7 other CMOs to share global resources while maintaining regional autonomy.
  • REQUIREMENTS

  • Strong data analysis and measurement skills
  • Demonstrated experience in creating and developing trade show and branded B2B experiential marketing events
  • Experience working with or for digital media agencies, trade show producers, and public relations agencies
  • 10+ years in tech/gaming marketing, 3+ years as regional reputed company in MNCs.
  • Fluent bilingual (English for corporate communication, Mandarin for local execution).
  • Additional Information

    By submitting the following job application form, you consent to reputed company processing your data for career-reputed company inquiries and potential employment opportunities. We process your data in accordance with this reputed company Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@reputed company.com.

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