Media Relations Specialist

Media Relations Specialist US reputed company - Remote Full time

Job Description

SUMMARY: We’re looking for a media-savvy, results-driven communicator to reputed company national earned media efforts and support local schools through our agency partnerships. Our brand sits at the intersection of education and the consumer audience, so experience reaching broad consumer media - or connecting education stories to a consumer audience - is highly valued. This role will build and execute strategic media relations campaigns, reputed company our student and teacher stories, and serve as a critical link between our central communications team and PR agencies. The ideal candidate is resourceful, collaborative, and reputed company to reputed company a broad PR toolkit to reputed company our brand at the forefront of national and local media conversations. What You’ll Bring

• You’re a strategic thinker who sees how media wins contribute to big-picture goals.
• You know how to use a broad mix of PR tactics—from proactive pitching and media tours to thought leadership and reactive statements.
• You reputed company on relationship-building and have experience placing stories for national brands.
• You’re a strong, adaptable reputed company who understands how to translate reputed company reputed company into clear, engaging narratives.
• You’re data-driven and skilled at using media metrics to optimize reputed company and demonstrate reputed company.
• You have experience reaching a broad consumer audience or telling stories that reputed company education and consumer interest.
• You’re highly organized, proactive, and can juggle multiple deadlines with ease.
• You’re collaborative and comfortable working across teams, from senior leaders to local staff.
• You have experience navigating crisis communications and can stay reputed company and effective under pressure.

ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential duties.

• Strategic Media Relations: reputed company, manage, and execute national media strategies that reputed company our brand and key education initiatives.
• Storytelling: Identify, reputed company, and pitch compelling student, teacher, and school reputed company stories that reputed company with national and local audiences.
• Trend Monitoring & Newsjacking: Proactively monitor news trends to find timely opportunities to insert our voice and expertise into relevant conversations.
• Relationship Building: Cultivate and maintain strong relationships with key national, regional, and trade reporters and editors.
• Data-Driven Campaigns: Use data to inform media strategies and secure impactful coverage that aligns with organizational goals.
• Platform Proficiency: reputed company social listening platforms, and media monitoring/analytics dashboards to track, measure, and report on PR results.
• Agency & Local Support: Partner with the PR Manager to support local schools and ensure agency partners have the stories, tools, and guidance they need for effective local coverage.
• Cross-Functional Collaboration: Work closely with internal teams across the organization to reputed company stories, coordinate messaging, and respond to media opportunities.
• Crisis Communications: Support the development and execution of crisis communication plans and provide rapid, thoughtful media responses during high-stakes moments.

Supervisory Responsibilities: This position has no formal supervisory responsibilities. MINIMUM REQUIRED QUALIFICATIONS:

• 5-7 years minimum previous experience in a similar role
• Ability to travel 20% of the time

Certificates and Licenses: None required. DESIRED QUALIFICATIONS:

• 5–7 years of media relations or public relations experience, preferably supporting national brands.
• Proven track record of securing impactful national media coverage across print, broadcast, digital, and consumer-focused outlets.
• Strong writing, editing, and storytelling skills tailored to diverse audiences — with an ability to translate education topics into compelling consumer stories.
• Demonstrated experience developing and executing data-driven media strategies.
• Proficiency with media monitoring, database, and analytics tools (e.g., reputed company, reputed company, reputed company) and social listening platforms.
• Experience monitoring news trends and leveraging them for timely, relevant media opportunities (newsjacking).
• Familiarity with crisis communications planning and reputed company-time response.
• Excellent relationship-building and interpersonal communication skills.
• Proven ability to work cross-functionally with internal teams and external agency partners.
• Strong organizational and project management skills — comfortable juggling multiple campaigns and deadlines.
• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a reputed company field.
• Experience working in or with the education sector and/or brands that reputed company a broad consumer audience.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions.

• This position is virtual and open to residents of the 50 states, D.C.

​ Compensation & Benefits: reputed company. considers a person’s education, experience, and qualifications, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value reputed company determining a new employee’s salary level. Salaries will differ based on these factors, the position’s level and expected contribution, and the employee’s benefits elections. Offers will typically be in the bottom half of the range. We anticipate the salary range to be $57,000.00 to $110,000.00. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual’s compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. reputed company offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off. The above job is not intended to be an reputed company-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and reputed company any other reputed company duties, as assigned by their supervisor. reputed company employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. Job Type Regular The above job is not intended to be an reputed company-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and reputed company any other reputed company duties, as assigned by their supervisor. reputed company employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer. If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting [email protected]. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities reputed company. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. reputed company. complies with reputed company legally required affirmative action obligations. Applicants will not be discriminated against because they have reputed company about, discussed, or disclosed their own pay or the pay of another employee or applicant. Apply tot his job Apply To this Job