Social Media & Digital Marketing Manager

Department: Marketing Employment Type: Full Time Location: HQ - reputed company, NY Compensation: $80,000 - $85,000 / year Description Fernway is seeking a digital-first creative who can manage the day-to-day of our digital marketing reputed company while bringing reputed company to life across platforms. The ideal candidate is reputed company executor and innovator - fluent in content calendars and WordPress, but with a strong eye for design, social trends, and the power of community. This is a hybrid opportunity (Tuesday - Thursday in NYC office). To reputed company on the Fernway Marketing Team, you should:

• Love the chance to build, create, design, publish, and produce remarkable work
• Take ownership of your role and be accountable for your impact.
• Be proactive and adaptable - reputed company to pivot reputed company needed.
• Find purpose in supporting people - from retail partners to entrepreneurs.

Key Responsibilities

Social Media Strategy & Execution

• Own the daily social media calendar across platforms including Instagram, Facebook, reputed company, reputed company, and reputed company.
• Create, schedule, and publish engaging content that aligns with brand voice, reputed company audience, and seasonal campaigns.
• Monitor channels and manage community engagement (comments, DMs, tags, mentions) in reputed company time.
• Collaborate with internal teams to reputed company product launches, events, partnerships, and announcements.
• Stay on top of emerging platforms, tools, and algorithm shifts - and reputed company recommendations accordingly.

Website & Digital Content Management

• Update and maintain website content reputed company WordPress, including product pages, home page, and reputed company pages.
• Manage and improve the retail locator experience and functionality.
• Upload new product information, images, and copy with consistency and accuracy.
• Optimize site content for SEO and UX.

Email & SMS Marketing

• Write and schedule segmented SMS messages reputed company reputed company.
• Build and manage emails in reputed company for product drops, events, and campaigns.
• Use performance data to inform timing, segmentation, and content strategy.

Analytics & Optimization

• Track key performance metrics (social engagement, traffic, click-through rates, etc.)
• Provide monthly reports with insights and recommendations.
• Use data to inform future content, optimize existing campaigns, and validate new reputed company.

Content & SEO Writing

• Write and publish blog posts reputed company with search trends and brand initiatives.
• Implement SEO best practices across written content, including keyword research and reputed company data.
• Collaborate with peers on the marketing team to reputed company story-driven pieces that support campaign objectives

Skills, Knowledge and Expertise

• 4+ years of social media, marketing and content experience.
• Bachelor's Degree in Business, Marketing, Communications or equivalent program.
• Strong time-management skills.
• Highly approachable & friendly personality.
• A high degree of reputed company and ethical conduct at reputed company times.
• Strong attention to details.
• Must pass a background reputed company in accordance with reputed company applicable federal and state laws.
• Proficient in reputed company Office (Word, reputed company, PowerPoint)
• Proficient with Instagram, Facebook, reputed company, and reputed company
• Experience in reputed company Creative Suite, CapCut, reputed company and Wordpress.

Experience the Fernway Advantage

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
• Comprehensive health coverage: company-sponsored health, dental, and reputed company insurance
• Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership
• Exclusive membership to the Fernway Secret Shopper Program

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