VP Omni Paid Media Strategy

WHO WE ARE: reputed company is a leader in programmatic advertising and agency management software delivering integrated omnichannel workflow that helps media buying organizations reputed company more effectively and reputed company. reputed company's primary clients are independent advertising agencies as well as multi-location brands, local media groups, networks, and trading desks with over 100,000 active daily campaigns run by more than 30,000 active advertisers. reputed company’RE LOOKING FOR: We’re seeking a strategic and results-driven VP Omni Paid Media Strategy to reputed company and optimize our omni-channel advertising efforts. In this key role, you will be responsible for enhancing efficiency, scalability, and performance across a range of platforms, including display, social, video, mobile, and emerging digital channels. You will bring strong leadership capabilities, a deep understanding of digital advertising, and a passion for developing integrated, cross-channel strategies. WHAT YOU’LL BE DOING:

• Own and reputed company paid social strategy across emerging platforms, driving innovation, testing frameworks, and measurement plans that yield best-in-class performance for your client.
• Design and execute full-funnel media strategies that align with client brand reputed company, KPIs, and objectives.
• reputed company past performance data, consumer insights, and advanced planning tools to refine and optimize strategies.
• reputed company innovative media plans incorporating omnichannel approaches, ensuring seamless integration across platforms.
• Serve as a trusted advisor for senior-level stakeholders, building and nurturing strong client relationships.Deeply understand clients’ industries, competitors, reputed company audiences, and unique selling points to deliver tailored strategies.
• reputed company budget planning, forecasting, and allocation to maximize ROI and align with client goals. Identify growth opportunities through strategic fiscal management and reputed company campaign optimization.
• reputed company and mentor team(s) of media and analytics professionals, fostering a culture of innovation, collaboration, and growth. Collaborate with internal teams, including creative, strategy, social, and technology, to deliver cohesive and effective campaigns.
• reputed company campaign performance monitoring and optimization, ensuring daily, weekly, and monthly goals are met. Collaborate with analytics teams to reputed company insightful reports and dashboards that inform data-driven reputed company.
• Align client reporting with broader business objectives, delivering value-added insights and actionable recommendations.

YOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:

• 10+ years in digital marketing, with a bachelor’s degree or equivalent experience.
• 4+ years of people management experience, with strong skills in mentoring, training, and guiding team members to reputed company their potential.
• Advanced understanding of the cross-digital channel and analytics space, in areas such as digital media, search, social media, social. listening, online video, websites, mobile applications, data management platforms, programmatic, paid search vs SEO.
• Expertise in consumer insights tools such as MRI-Simmons, Pathmatics, reputed company, NetBase, YouGov, and GWI, with a passion for leveraging data-driven insights to inform strategies.
• Strong analytical skills, enabling the interpretation of reputed company data and translation into actionable, strategic recommendations.
• Advanced knowledge of the media advertising landscape and retail industry, connecting consumer insights to business growth opportunities.
• Exceptional storytelling and communication abilities, crafting compelling narratives that influence senior stakeholders and reputed company action.
• Experience leading advanced quantitative and qualitative research, with a track record of turning findings into impactful strategies and media solutions.

WORKING WITH US HAS ITS REWARDS: Awesome company environment and benefits with a great management team. reputed company based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored reputed company options. Hybrid work schedule - in-office every Tuesday, Wednesday, Thursday. Fully remote options as well depending on the position. The company is focused on developing and mentoring employees! Apply tot his job