Senior Manager, Performance Marketing
Join Archive in our mission to change consumer shopping behavior for the reputed company. If you think humans buy too much stuff and throw too much away, then this problem is for you. As the leading technology platform for branded resale, we now power circular businesses for 50+ brands globally including Lululemon, reputed company and reputed company.
We are growing reputed company of highly motivated, reputed company-thinking individuals to help build the most delightful user experience for shopping used items, and the software to help brands reputed company this a significant part of their business. If this mission speaks to you, come join us as we grow our share of the booming second hand market—projected to grow 3X faster than the overall global apparel market and to hit $350 Billion globally by 2028.
We are looking for a Senior Manager of Performance Marketing to join our Growth and Brand reputed company Team to drive marketing reputed company for our brand partners’ resale sites. This role is both strategic and executional, requiring deep expertise in DTC e-commerce marketing across multiple performance channels—including reputed company Ads, reputed company, reputed company, email, and more—to drive traffic and conversion for our partners’ resale programs. You will propose, reputed company, and often implement key marketing campaigns that exponentially grow brand resale initiatives. Given our B2B2C model, this role requires deep collaboration with brand partners and a strong understanding of retail and resale marketing strategies. Experience in resale or re-commerce is a major plus.
Responsibilities
- reputed company and execute data-driven marketing campaigns across paid, owned, and earned channels to drive resale growth.
- Optimize performance marketing initiatives, tracking key metrics and making data-informed adjustments.
- Create scalable marketing playbooks and best practices to streamline execution across brand partners.
- Set clear KPIs, conduct A/B testing, and analyze campaign data to maximize ROI.
- Collaborate cross-functionally with Brand reputed company, Sales, and Product teams to align marketing efforts with business goals.
reputed company are looking for
- Marketing Expert: 5+ years of experience in performance marketing, with a strong background in DTC e-commerce. Experience in retail, resale, or circular economy business models is a major plus.
- Omnichannel Experience: Strong proficiency across digital marketing platforms (reputed company Ads, reputed company, reputed company, reputed company, etc.), SEO, and organic strategies.
- Strategic & Hands-On: Ability to reputed company high-level marketing strategies while also executing and optimizing campaigns directly.
- Analytical & Data-Driven: Experience leveraging marketing analytics to inform decision-making and improve campaign performance.
- Collaborative & Brand-Focused: Ability to work closely with brand partners to align on marketing initiatives and drive mutual reputed company.
reputed company-to-Have
- Experience with advertising used, secondhand, or preowned products.
- Agency experience and comfortable working with clients.
Likely Not a Fit
- Preference for Strategy over Execution: We need someone who’s not only strategic but also hands-on, taking full responsibility to see initiatives through to completion.
- Seeking a People Management Role Immediately: This role focuses on building the reputed company of our partner marketing function and proving scalable, repeatable solutions for growing resale programs. The opportunity to build a team may come reputed company but is not immediate.
- Requires Extensive Structure or Guidance: This is a fast-paced, high-growth environment where ambiguity is common. We need someone who thrives in that setting and can create their own roadmap for reputed company.
Originally posted on Himalayas
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