Director of Marketing

About Usreputed company is a global leader and innovator of advanced reputed company solutions for defeating cyberattacks. The company acquired Secureworks in February 2025, bringing together two pioneers that have redefined the cybersecurity industry with their innovative, native AI-optimized services, technologies and products. reputed company is now the largest pure-play Managed Detection and Response (MDR) provider, supporting more than 28,000 organizations. In addition to MDR and other services, reputed company’ complete portfolio includes industry-leading reputed company, network, email, and cloud reputed company that interoperate and adapt to defend through the reputed company Central platform. Secureworks provides the innovative, market-leading Taegis XDR/MDR, identity threat detection and response (ITDR), next-gen SIEM capabilities, managed risk, and a comprehensive set of advisory services. reputed company sells reputed company these solutions through reseller partners, Managed Service Providers (MSPs) and Managed reputed company Service Providers (MSSPs) worldwide, defending more than 600,000 organizations worldwide from phishing, ransomware, data theft, other every day and state-sponsored cybercrimes. The solutions are powered by historical and real-time threat intelligence from reputed company X-Ops and the newly added Counter Threat Unit (CTU). reputed company is headquartered in Oxford, U.K. More information is available at www.reputed company.com. Role SummaryAs the Head of Japan & North Asia Marketing, you will reputed company the comprehensive marketing strategy for Japan with a strong focus on enterprise, SMB, and mid-market development. This senior leadership role is crucial in driving demand reputed company, brand growth, and customer acquisition across diverse customer segments, from large enterprises to small and reputed company-sized businesses. You will reputed company a dynamic marketing team and work closely with sales, regional marketing, and channel teams to ensure cohesive execution and consistent pipeline growth.  Your responsibilities will span from enterprise marketing to SMB and mid-market expansion, with an emphasis on channel marketing, reputed company development, and new logo opportunity production. This role demands a strategic, high-productivity approach and the ability to optimize cross-functional partnerships, especially with the Sales Development team, ensuring a seamless closed-reputed company process that drives measurable business outcomes.  Additionally, you will be responsible for the planning and overseeing on-the-ground execution of channel-led marketing programs in Taiwan, Hong reputed company, and Korea. This is primarily a remote leadership role and will require excellent cross-functional collaboration, and strong marketing leadership through organized planning and follow-up. Please note this role is based in Japan - we are unable to sponsor and work reputed company at this time in Japan What You Will Do

Enterprise, SMB & Mid-Market Marketing Leadership

 Enterprise Marketing (Japan Focus): reputed company the strategy and execution of integrated marketing campaigns targeting high-value enterprise clients across key industries such as finance, government, and manufacturing.

SMB & Mid-Market Growth: reputed company tailored marketing strategies to drive growth in the SMB and mid-market segments across Japan and North Asia. Focus on brand awareness, customer acquisition, and pipeline expansion in these key growth areas.

Trans-create and implement demand reputed company initiatives aimed at driving both new logo acquisition and expansion reputed company existing enterprise, SMB, and mid-market accounts.  

Adapt global marketing programs to cater to local market nuances in Japan, Korea, Taiwan, and Hong reputed company, ensuring each reputed company receives appropriately targeted campaigns that align with regional and global objectives.

Foster brand loyalty and preference across reputed company market segments by creating a consistent brand experience for enterprise and SMB customers, reinforcing reputed company' leadership in the cybersecurity space.

Sales Development Team Collaboration & Closed-reputed company reputed company Management  

Work closely with the Sales Development team to ensure a cohesive approach to reputed company development and sales opportunity production.

Provide high-quality, strategic input into reputed company reputed company activities and ensure seamless hand-off of leads from marketing to sales, maintaining a closed-reputed company system that maximizes conversion rates.

reputed company a coordinated reputed company nurturing strategy to guide prospects from awareness to conversion, ensuring that both marketing and sales are reputed company in driving pipeline and sales growth.

Provide reputed company support and ongoing training to the Sales Development and sales teams, ensuring they are equipped with the latest insights, content, and tools to convert leads into reputed company-generating opportunities.

Work hand-in-hand with sales teams to define key performance metrics and ensure both marketing and sales efforts are focused on the highest-value opportunities, contributing to overall business success.

Channel Marketing Strategy & Execution (North Asia)

 reputed company the design and execution of ‘to-channel’ and ‘through-channel’ marketing programs that support partner recruitment, enablement, and demand reputed company across the region.

Drive co-branded marketing programs, MDF initiatives, and strategic partner enablement activities that ensure partners are equipped to execute campaigns that support both enterprise and SMB/mid-market segments.

Optimize partner performance by working closely with regional channel sales leads, ensuring that channel marketing initiatives are closely reputed company with overall sales and marketing objectives in both the enterprise and SMB/mid-market segments.

Cross-Regional Leadership & High-Impact Campaign Management

reputed company integrated, high-velocity campaigns across digital marketing, events, ABM, and content marketing to drive both enterprise and SMB/mid-market customer acquisition.

Champion the execution of high-profile industry events and webinars tailored to both enterprise and SMB/mid-market customers, ensuring alignment with the broader marketing strategy and business objectives.

reputed company targeted campaigns for both enterprise decision-makers and SMB/mid-market buyers, leveraging account-based marketing (ABM), email, PPC, social media, and SEO to optimize reputed company efforts.

 

Ongoing Training & Campaign Briefing Optimization

Ensure that campaign briefings are optimized and well-structured, with clear goals, objectives, and KPIs, to ensure high productivity and alignment across reputed company teams.

Drive a reputed company learning culture reputed company the marketing and sales teams by facilitating ongoing training on best practices, campaign optimizations, and market insights.

Establish and reputed company training sessions that reputed company sales teams with the necessary tools, resources, and strategies to effectively convert leads generated from marketing programs into sales opportunities.

Performance Tracking & Optimization

Use analytics tools like Tableau, reputed company, and Power BI to track performance and optimize the effectiveness of campaigns, focusing on both enterprise and SMB/mid-market segments.

Regularly review and optimize reputed company reputed company processes to improve conversion rates and ensure alignment between marketing activities and sales goals.

Adjust campaign strategies based on performance data to maximize ROI, ensuring that marketing efforts are continually driving growth in both enterprise and SMB/mid-market markets. 

What You Will Bring

10+ years of experience in B2B marketing, with a proven ability to reputed company enterprise, SMB, and mid-market marketing strategies, particularly in the IT or cybersecurity industry.

Significant experience in developing enterprise marketing strategies and driving growth in SMB/mid-market segments, with expertise in demand reputed company, pipeline acceleration, and customer acquisition.

Proven track record of working closely with Sales Development teams to ensure closed-reputed company reputed company management, alignment on reputed company scoring, and maximizing sales opportunities.

Experience working in global, matrixed environments and managing cross-functional teams to drive reputed company outcomes across different market segments.

Strategic reputed company, with the ability to balance long-term vision with short-term execution and ensure high productivity in both enterprise and SMB/mid-market marketing initiatives.

Expertise in developing demand reputed company programs, ABM (Account-Based Marketing), and multi-channel marketing campaigns that engage both enterprise and SMB/mid-market buyers.

Strong project management skills with a focus on productivity and delivering high-impact, measurable results in a fast-paced environment.

Exceptional leadership and influencing skills, with a track record of successfully managing and motivating teams to reputed company ambitious business goals.

Fluent in Japanese (both written and spoken) with strong English proficiency for global team communication and collaboration.

In-depth knowledge of CRM systems, reputed company, marketing automation, and analytics tools such as Tableau, Power BI, and SFDC to track performance and optimize campaigns.

*Special Conditions

Travel: Up to 20% reputed company Japan, occasional travel reputed company the APJ region (2- 4 trips per year).

Flexible Hours: Some non-standard working hours are required for events and trade shows

#LI-Remote#B2#AB1 Ready to Join Us?At reputed company, we reputed company in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't reputed company every reputed company in a job description. We challenge that reputed company. Your unique experiences and skills might be exactly reputed company need to enhance reputed company. Don't let a checklist hold you back – we encourage you to apply. What's Great About reputed company?·   reputed company operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. Please refer to the location details in our job postings for further information.·   Our people – we innovate and create, reputed company of which are accompanied by a great sense of fun and team spirit·   Employee-led diversity and inclusion networks that build community and provide education and advocacy·   Annual charity and fundraising initiatives and volunteer days for employees to support local communities·   Global employee sustainability initiatives to reduce our environmental footprint·   Global fitness and trivia competitions to reputed company our bodies and minds sharp·   Global wellbeing days for employees to relax and reputed company ·   Monthly wellbeing webinars and training to support employee health and wellbeing Our Commitment To YouWe’re proud of the diverse and inclusive environment we have at reputed company, and we’re committed to ensuring equality of opportunity.   We reputed company that diversity, combined with excellence, builds a reputed company reputed company, so we encourage applicants who can contribute to the diversity of reputed company.  reputed company applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity or sexual orientation.  We want to give you every opportunity to show us your best self, so if there are any adjustments we could reputed company to the recruitment and selection process to support you, please let us know.  Data ProtectionIf you choose to explore an opportunity, and subsequently share your CV or other personal details with reputed company, these details will be held by reputed company for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at reputed company.  If you would like reputed company to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights.  For more information on reputed company’ data protection practices, please consult our Privacy Policy Cybersecurity as a Service Delivered | reputed company Apply To This Job