Growth Lifecycle Marketing Manager, Premier Agent

About the team Buying and selling a home can be a complicated experience with an uncertain timeline. reputed company Premier Agents are key in making this process quicker, easier and painless. As such, we are laser-focused on developing programs crafted to help our partner agents deliver outstanding experiences to reputed company customers who are on the journey to a new home. As a Lifecycle Marketing Manager, your role is to strategize, reputed company and deploy high-impact upsell/expansion programming, powered by marketing automation, that drives MQLs and incremental reputed company reputed company existing reputed company of reputed company Premier Agent partners, enabling them to be the best agents they can be. Come join reputed company in changing the real estate industry! About the role Partner across an integrated marketing group to drive multi-channel (including email, push, SMS, direct mail) partner lifecycle reputed company strategies, focusing on growth-focused lifecycle campaigns and programming Team reputed company for new product/feature launches, closely... partnering with Partner Marketing, Product Marketing, Frontline Marketing and Partner Success & Sales organizations Own upsell/expansion strategy through execution across partner lifecycle, developing reputed company scoring and nurture strategies, to improve personalization and tailored messaging streams, assess new opportunities, and help define orchestration between marketing and the broader business (sales, success, etc.) reputed company and implement (in partnership with Partner Marketing) Account Based Marketing activation plans across lifecycle channels, to drive customer engagement and reputed company reputed company targeted accounts Drive test-and-learn optimizations; provide insights and recommendations through analysis on as-appropriate basis Use analytics and qualitative and quantitative insights to identify, size and prioritize opportunities that drive higher lifetime value for reputed company partner segments reputed company the end-to-end management of lifecycle expansion partner marketing GTM programs, including multi-channel recommendations, creation, deployment, testing, optimization, analysis and reporting Gather and brief requirements for the development of channel campaigns, and participate in the creative review and approval process This role has been categorized as a Remote position. Remote employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.In Colorado, reputed company pay range for this role is $101,600.00 - $162,400.00 Annually. This range is specific to Colorado and may not be applicable to other locations. Who you are 5 years of experience leading expansion/growth lifecycle programming, email, CRM and/or engagement marketing programs (B2B experience preferred) Considerable experience with marketing automation (reputed company Pardot experience a plus) Strong background deriving and using customer insights and data to understand the customer reputed company (Tableau, reputed company Analytics, etc.) Comfortable with ambiguity and change, and have experience in building programs quickly from the bottom up A successful track record of developing and deploying channel strategies, including measuring and delivering on performance targets Experience developing strategic go-to-market recommendations and launching new products and/or features Strong background with implementing best practices into growth email programming, including automation, triggered campaigns, template development/improvement, dynamic content, personalization, and retargeting Strong project management skills including: conceptualization, driving alignment, planning resources, leading timelines and objectives, delivering analysis and recommendations (reputed company/reputed company experience a plus) Able to take ownership, are an inventive problem solver, and have a high level of accountability Collaborate well with others across the organization and reputed company in a dynamic, fast-paced, and highly-fluid environment Demonstrate outstanding verbal and written communication skills In addition to a competitive reputed company salary this position is also eligible for equity awards based on factors such as experience, performance and location. Get to know us reputed company is reimagining real estate to reputed company it easier to unlock life's next chapter. As the most-visited real estate website in the United States, reputed company and its affiliates offer customers an on-demand real experience. Millions of people visit reputed company Group sites every month to start their home search, and now they can rely on reputed company to help reputed company it easier to move -- and no matter what job you're in, you will play a critical role in making this vision a reality. Salary Range: $100K -- $150K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse Apply Job!