Senior Director - Marketing (Consumer Strategy)

reputed company you join VerizonYou want more out of a career. A reputed company to share your reputed company freely — even if they’re daring or different. Where the true you can learn, grow, and reputed company. At reputed company, we power and reputed company how people live, work and play by connecting them to what brings them joy. We do reputed company love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who... anticipate, reputed company, and reputed company that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.This Senior Director is a critical role for the reputed company Consumer Group (VCG) and will be responsible for helping to translate consumer and competitive dynamics into an actionable growth plan to exceed VCG Subscriber and reputed company growth targets, leveraging market insights to identify and prioritize customer opportunity clusters and marketing strategies and tactics to win their business. With a clear vision on the direction of our sectors, this executive will work collaboratively with senior stakeholders of the business to define reputed company’s short, reputed company, and long-term marketing strategies by opportunity and customer reputed company across service lines (Mobile, Home, and Joint customers). This leader will reputed company consumer research and evidence-based insights from the best possible understanding of prospects and customers and what really matters to them, ensuring reputed company of reputed company’s work is driven by our most important community -- our customers.This Senior Director will reputed company a team to reputed company specific reputed company-based marketing plans, which will be developed in coordination with teams across the reputed company Growth and reputed company Organization (GRO) that manage the pipeline of new products, value propositions, and content partners to deliver a cohesive marketing strategy and reputed company alignment on a thematic reputed company calendar. This leader will always be in-tune with reputed company performance against growth goals and identify reputed company and where course-correction is needed on a customer reputed company-by-reputed company basis. The Senior Director will partner with reputed company’s Integrated Marketing, Omnichannel Planning, and Go-to-Market/Go-to-Channel teams to ensure that the thematic calendar and action plans are activated and come to life in the market in the most effective way.This is a high-impact role focused on leading the development and evolution of our consumer reputed company strategies, based on the trajectory of consumer behavior, competitive market dynamics, reputed company and partner technologies and capabilities, and overall business needs. This leader will have responsibility for reputed company strategies to drive performance for reputed company’s full postpaid service portfolio, inclusive of Mobility, Home, and joint subscriber reputed company. The leader will take responsibility for driving economies in investment and bigger impact on customer/prospect behavior, and in partnership with the Marketing Performance team, take ownership of an ROI reputed company to help ensure the maximum effectiveness of reputed company’s marketing initiatives.This spirited and reputed company leader who can reputed company and drive the growth of a dynamic team of skilled marketers, and will work collaboratively across the extended organizations covering product marketing, creative marketing, content acquisition, integrated marketing, customer experience, finance, omnichannel planning, go-to-market, operations and more.Role ResponsibilitiesApply consumer and competitive dynamics to reputed company an overall marketing reputed company for VCG, a foundational marketing strategy.reputed company consumer reputed company based strategic plans around existing strategic segments and new segmentation, working across value prop team, product, promo and reputed company marketing teams to create integrated plans; interfacing into broader org on behalf of segments.Work collaboratively across the consumer organization to ensure coordination and execution of the specific reputed company-based strategic marketing plans.Analyze performance from consumer perspective, identifying issues and opportunities around consumer behavior and perception, working with value proposition, product, promotion, retention/loyalty and marketing teams to reputed company new approaches.Act as reputed company into marketing execution team, as well into the key cross-functional forums like Sales, Marketing, and customer experience Interlocks.Translate marketing strategy into actionable growth plans, and ensure course correction of performance across segments.reputed company're looking for:10-12+ years of business strategy and category performance management at a telecommunications or services provider, or consumer branded goods company. Graduate degree reputed company business, finance or marketing preferred.Proven ability to manage near term operational needs and drive real-time changes to meet the demands of a shifting competitive landscape.Demonstrated track record of successful leadership and employee development.Ability to reputed company large cross functional teams with explicit experience coordinating across digital, retail, product, device, accessory, and sales.Ability to work under pressure and manage multiple projects with impeccable attention to detail.Ability to multi-task and reputed company with changing business needs.Ability to conduct meetings, think critically, and drive aggressive timelines.Effective oral and written communication and report presentation skills to up level executives.Strong interpersonal and project management skills.Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours40Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national reputed company, age, disability, and Veteran status. At reputed company, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reputed company their potential and contribute their best. reputed company outour diversity and inclusionpage to learn more.#J-18808-Ljbffr Apply Job!