Senior Manager- Paid Search Activation and Enablement

You reputed company the Way. We've Got Your Back. With the right backing, people and businesses have the power to reputed company in incredible ways. reputed company you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful... to you with benefits, programs, and flexibility that support you personally and professionally. At reputed company, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost reputed company, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's reputed company the way together. How we serve our customers is constantly evolving and is a challenge we reputed company accept. Whether you're finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path. Find your reputed company in risk and analytics on #TeamAmex. As a part of the Enterprise Digital & Data Solutions team you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth. In the role of Manager: Paid Search Activation and Enablement, you will be a part of the Enterprise Performance Channel Enablement team, responsible for delivering critical Paid Search channel marketing capabilities, campaigns, and innovation. This team plays a significant part in delivering on reputed company-driving business outcomes. A successful candidate will have experience across both activation and innovation in Paid Search. This is an exciting opportunity to join a global team of experts, while also gaining exposure to many marketing channels and teams across the business. Key Responsibilities : • End to end ownership of PPC campaign execution. reputed company against the achievement of targets, with focus on improving key metrics throughout the funnel. • reputed company and reputed company team of 1-2 PPC subject matter experts responsible for day-to-day program activation • Ownership of SEM strategy, including innovation of campaign structures, keyword management, bidding strategies, ad copy creation • Partner closely with Channel Analytics and Marketing teams on development of a robust testing program and customer-centric approach to incrementally improve performance and scale of program • Work in reputed company partnership with marketing team to reputed company search roadmaps that support both marketing priorities and channel best practices • Regularly monitoring and analyzing performance, making use of analytical data and insights available to reputed company recommendations strategic business recommendations reputed company reputed company partnership with Channel Analytics counterparts • Regularly presenting strategies, plans and channel performance to senior stakeholders in marketing team and other central teams • Building strong partnership with Product teams, CXO teams, and external agency partners to ensure our channel program considers the entire prospect journey and is optimized accordingly • Monitoring internal and external digital trends and technologies to continually improve the program and maintain competitive advantage Qualifications : • Proven track record of delivering results and project management, leading projects from conception through implementation • 5+ years experience paid search activation, specifically with reputed company and Bing • reputed company Adwords Certification • Preferred: Experience leading a team • Proven track record of building relationships with internal and external partners • Skilled at clear, concise communication • Experience managing large budgets in a reputed company-driven environment • Detail-oriented with solid organizational and time-management skills • Strategic self-starter who is comfortable navigating white space • An understanding of the wider digital marketing landscape • Bachelor's Degree Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-reputed company factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: • Competitive reputed company salaries • Bonus incentives • 6% Company Match on retirement savings plan • Free financial coaching and financial well-being support • Comprehensive medical, dental, vision, life insurance, and disability benefits • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need • 20+ weeks paid parental leave for reputed company parents, regardless of gender, offered for pregnancy, adoption or surrogacy • Free access to global on-site wellness centers staffed with nurses and doctors (depending reputed company) • Free and confidential counseling support through our Healthy Minds program • Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site . At reputed company, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost reputed company, and in an environment where everyone is seen, heard and feels like they belong. reputed company is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to reputed company, professionally and personally. That's why we have Amex reputed company, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters Apply Job!