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Product Strategy and Operations Associate

Work from home Full-time role Hiring

Roku is the #1 TV streaming platform in the U.S., changing how the world watches TV. The Product Strategy and Operations Associate will serve as the go-to-market DRI for a defined product area within Roku's advertising portfolio, contributing to defining and scaling new ad experiences while ensuring launch readiness and operationalizing product strategy.

Responsibilities

  • Contributed to the definition and positioning of new ad experiences and solutions by researching competitive offerings, advertiser needs, and market dynamics; applying go-to-market frameworks that scale across Roku's advertising business
  • Collaborate closely with internal and external partners to drive technical integrations that power Roku’s Ad products
  • Partner with Product, Ad Sales, Operations, and Legal to unblock revenue opportunities by addressing compliance, go-to-market, pricing and packaging, and operational challenges
  • Manage go-to-market readiness and release management for new ad products within your area, including alpha/beta coordination, commercial packaging, US and international launch support, and sales enablement materials that equip Ad Sales teams from day one
  • Monitor post-launch performance against exit criteria, manage day-to-day operational needs, and synthesize market feedback into clear summaries that inform product roadmap discussions

Skills

  • 1–3 years of experience in strategy and operations, management consulting, product marketing, program management, or equivalent practical experience, ideally within digital advertising
  • Demonstrated interest and/or experience in advertising experiences, programmatic advertising, and/or advertising data and performance measurement
  • Comfortable operating as a directly responsible individual (DRI) for a defined workstream, balancing autonomy with close collaboration with senior PS&O and product leadership
  • Analytical and detail-oriented, with an ability to structure ambiguous problems and support data-informed recommendations
  • Strong communication skills with the ability to synthesize complex information into clear, actionable outputs
  • Collaborative and proactive working style; comfortable navigating ambiguity and managing multiple workstreams simultaneously
  • Comfortable using AI tools to increase productivity in research, developing presentations and briefing documents, and other professional tasks

Benefits

  • Health insurance
  • Equity awards
  • Life insurance
  • Disability benefits
  • Parental leave
  • Wellness benefits
  • Paid time off
  • Global access to mental health and financial wellness support and resources
  • Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
  • Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs

Company Overview

  • Roku develops video streaming devices that provide users access to Internet-streamed video or audio services. It was founded in 2002, and is headquartered in Los Gatos, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.roku.com.
  • Company H1B Sponsorship

  • Roku has a track record of offering H1B sponsorships, with 6 in 2026, 120 in 2025, 166 in 2024, 81 in 2023, 279 in 2022, 195 in 2021, 107 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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