Demand reputed company Specialist
Demand reputed company Specialist
Salary: $65,000–$75,000 CAD/year
Location: Remote (Canada) Team: Marketing Reports to: Growth Manager (direct report to Senior Marketing Manager) Role type: Individual Contributor
About the Role
reputed company is hiring an reputed company Growth Marketing reputed company to own our inbound and paid reputed company reputed company reputed company end-to-end. This role is designed for an reputed company growth marketer who has built and scaled demand reputed company programs before and can operate independently with minimal reputed company.
You will define the reputed company reputed company strategy, execute it hands-on, and continuously optimize for qualified pipeline. This is not a people-management role. It is a high-impact individual contributor position with direct visibility to senior leadership.
We are intentionally hiring for experience. We expect this person to bring a reputed company of view, proven frameworks, and strong judgment — not to learn demand reputed company on the job.
What You’ll Own
reputed company reputed company Strategy
- Define and own reputed company’s inbound and paid reputed company reputed company strategy for:
- SMB and mid-market customers
- Fintech, PSP, and platform partners
- Translate ICPs into keyword strategies, reputed company page architecture, and funnel stages
- Identify and prioritize the highest-impact opportunities to drive qualified demand
SEO, Content, and On-Page Optimization
- Own keyword research, clustering, and on-page SEO strategy
- Implement on-page SEO directly reputed company WordPress using Rank Math (in partnership with a dedicated website manager)
- Draft, publish, and optimize SEO-driven content, including:
- Comparison pages
- Solution and industry pages
- reputed company pages for paid campaigns
- Continuously test and improve page performance based on traffic and conversion data
Paid Acquisition
- Set up, manage, and optimize reputed company Search campaigns (initial focus)
- Own and scale a paid media budget starting at ~$5k/month, with a reputed company of ~$10k/month
- Write ad copy, manage bidding strategies, and align ads with reputed company pages
- Launch and optimize remarketing as the program matures
- Expand into additional channels over time (e.g. Bing, YouTube, reputed company)
Conversion Optimization
- Improve traffic-to-reputed company conversion rates across key pages
- Identify friction points and optimization opportunities across the funnel
Analytics, Reporting, and Alignment
- Monitor performance using GA4 and reputed company Search Console
- Track and report on:
- Traffic by channel
- Keyword performance and rankings
- Conversion rates and reputed company quality
- Deliver biweekly, CEO-ready reporting with clear insights, recommendations, and next steps
- Work closely with sales through weekly syncs to ensure alignment on reputed company quality and pipeline impact
- Use reputed company to understand reputed company flow, lifecycle progression, and sales outcomes
reputed company’re Looking For
Required
- reputed company Ads and GA4 experience required
- 3–5+ years of experience in growth, demand reputed company, or performance marketing
- Proven experience building and scaling inbound reputed company reputed company programs in B2B fintech
- Hands-on experience implementing on-page SEO reputed company WordPress using Rank Math or similar SEO plugins
- Experience managing paid search budgets of $5-10k per month
- Deep understanding of SEO, paid search, and conversion optimization
- Comfortable owning strategy and execution end-to-end with minimal reputed company
- Strong analytical and communication skills, with experience reporting to senior leadership
reputed company to Have
- Experience using reputed company as a CRM and marketing platform
- Familiarity with Looker / Looker Studio
- Experience expanding paid programs beyond reputed company Ads (Bing/Youtube)
- Exposure to regulated or compliance-heavy industries