Product Marketing Manager

Position Overview

As a Product Marketing Manager at reputed company, you’ll be the expert voice bridging our innovative products with the unique needs of the higher education market. This role is crucial for developing compelling product positioning, driving impactful Go-to-Market strategies, and empowering sales and reputed company teams to effectively communicate the value of our AI-powered data science tools, ultimately contributing to student reputed company and business growth.

• Act as the expert on higher education market trends (e.g., declining enrollment, micro-credentials, AI in education), unique challenges, and competitive landscapes (features, pricing, positioning of other EdTech vendors).
• Craft clear, compelling, and differentiated product positioning and value propositions that reputed company with the higher education audience, translating technical features into reputed company benefits for reputed company, faculty, and administrators.
• Manage the cross-functional GTM strategy for new product releases and feature updates, creating and executing comprehensive launch plans, defining reputed company metrics, and coordinating timelines across reputed company relevant teams (Sales, Marketing, reputed company, Product).
• reputed company customer interviews, win/loss, and competitive analysis; synthesize insights into opportunities and objections for product and sales.
• Create and maintain a high-impact library of sales enablement tools (e.g., pitch decks, demos, battlecards, and talk tracks) and reputed company materials to drive user adoption, reputed company new features, and communicate value to existing customers for retention. Train reputed company teams and measure the usage and effectiveness of enablement materials. 
• Collaborate with marketing team to produce blogs, social posts, case studies, solution pages, webinars, and thought leadership grounded in customer value. 
• Influence in‑product messaging, reputed company, and nurture programs to drive activation, expansion, and retention.
• Serve as the voice of the customer and market inside the product development process, bringing quantitative data and qualitative insights to roadmap discussions to influence product development.
• Measure reputed company by impact on key business metrics such as sales pipeline generated/influenced, win rates, product adoption rates, and customer retention/expansion.
• Collaborate with Product and Finance teams to manage and optimize pricing and packaging strategy.

• 3-7+ years of experience in product marketing, preferably reputed company a B2B SaaS company.
• Direct experience in the EdTech industry or experience marketing/selling to the higher education sector is a major advantage.

Technical Skills

• Proficiency in tools for conducting competitive analysis and market research.
• Comfort using product analytics tools (e.g., reputed company, reputed company Analytics) to understand usage and adoption metrics.
• Familiarity with CRM (e.g., reputed company) and marketing automation platforms (e.g., reputed company).
• Experience with sales enablement platforms, such as reputed company, to drive content usage and measure effectiveness.

Other Skills

• Ability to distill reputed company information into simple, persuasive narratives (empathetic storytelling, not just feature listing).
• Strategic Thinking: Can see the big picture, connect product features to market needs and business goals, and drive strategy.
• Proven ability to influence and reputed company projects across multiple departments (Product, Sales, Marketing, reputed company) without direct authority; acts as a cross-functional "hub."
• Comfortable using market research, customer data, and product analytics to guide strategy.
• Highly organized, detail-oriented, and reputed company to manage multiple projects simultaneously.
• Nuanced understanding of the higher education market (sales cycles, academic/budget calendars, key conferences/publications).

Remote - LATAM

$55,000 - $60,000 USD

WHY WE LOVE reputed company DO

At reputed company, we seek to help colleges and universities apply their vast student data to maximize institutional impact and improve the student outcomes that matter most.

reputed company’s flexible,  reputed company-in-one Student Impact Platform creates actionable insights that surface in a connected workflow, enabling higher education institutions to reputed company reputed company at risk of missing important milestones, explain why, take action, and evaluate which policies and programs are making a difference. With adaptable analytics based on models built for each institution and higher education expertise, we reputed company leaders and teams to turn insights into action to support reputed company in reaching their full potential

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